5 Ways 2D Barcodes Help Retailers Build Shopper Trust and Loyalty
Retailers, Explore how Retail Barcode Scanners will Support you in Leveraging GS1’s Sunrise 2027 Initiative to Tighten Operations and Increase Customer Value Retailers, Sunrise 2027 will make shopping smarter, safer and more personalized. Led by GS1 US, this initiative will help stores serve value- and values-driven shoppers through web-enabled 2D barcodes. A 2024 survey pointed to data-driven experiences being crucial for wooing back shoppers whose brand and store loyalty plummeted from 79% in 2022 to 66% in 2024. What is Sunrise 2027?Imagine a smartphone scan cutting waste, streamlining recalls and boosting basket sizes —Sunrise 2027 makes it possible. In 2027, retailers and food producers will shelve the one-dimensional Universal Product Code (UPC) for data-rich 2D barcodes. These matrix-style barcodes horizontally store reams of data, allowing stores toleverage smartphone scanners and deliver a richer shopping experience that builds customer confidence and improves retail operations in the five key ways below. The Five Ways Sunrise 2027 Will Improve Shopping and Store Loyalty 1. Enhanced Consumer Safety Product traceability via 2D barcodes will enable grocers to proactively manage recalls — a trust-building asset in the wake of nationwide campaigns, such as 2024’s listeria-tainted meat. In most instances, 2D barcode data will enable associates to quarantine spoiled SKUs before stocking. If a recall occurs later, inventory scanners and smartphone soft scans can confirm a product’s status. For example, in Thailand, 7-Eleven stores use 2D barcodes to prevent expired goods from being sold by automatically triggering a “stop-sale” at checkout. 2. Personalized Recommendations and Discounts2D barcodes will help retailers tailor grocery runs with: Curated coupons and product pairings: Scanning prosciutto could...
